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Bare Escentuals Names Cowell CEO

Had been CFO and COO.

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By: TOM BRANNA

Editor

Bare Escentuals has named Simon Cowell chief executive officer. Prior to this appointment, he was the brand’s chief marketing officer. Cowell replaces Myles McCormick, who had assumed the role after Shiseido acquired Bare Escentuals in 2010 for $1.8 billion. In the CEO role, Cowell will be responsible for overseeing corporate strategy for the company’s brand portfolio, which includes Bare Minerals, Buxom and MD Formulations. The appointment is effective immediately. McCormic...

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